Monday, December 30, 2019
The Outer Banks of North Carolina - 1153 Words
As I walk towards the ocean with the sand warm beneath my feet, the waves lap at my ankles, seeming as if they want to pull me out to sea. The sun rises over the horizon, reflecting off the waves and shimmering like gold. The salt air smells tangy as it stings my nose with the smell I crave while I am away from the ocean. The Outer Banks in North Carolina has been my favorite place to go from my first memories. I look forward to going there every summer because there at the ocean I feel at home. It is a place where I can forget every stress in my life and be totally at peace. It is a place where my family can spend time together, not like at home where we all have activities and places to be. The Outer Banks is not a beach where the oceanâ⬠¦show more contentâ⬠¦We have always gone to this beach because when all of us kids were little the adults made a pact stating that they would never take us to Ocean City or any other place that is built up with boardwalks or other distracti ons. They wanted us to go the beach to just enjoy the ocean and our surroundings. We never got a beach house with a pool for the same reason; they did not want us to have that as an option--it was the ocean or nothing. I try to spend most of my time by the ocean every day I am there because I feel like I cannot get enough of it. On a typical day I try to wake up early but that doesnââ¬â¢t always happen. I try to do this because in the early morning the beach peaceful and the sunrise incredible. And at this early hour you can also find the best seashells and sand dollars, too. After an early morning stroll, usually with my aunt and uncle who are the only other ones to get up early, I go back to the house to change into my bathing suit. I put my suntan lotion on for a long day on the sand. After that I go down by the water and get my beach blanket out so that I can sunbathe for most of the day. I will take a few breaks to go into the water, but only when I get so hot that I canââ¬â¢t stand it. I do enjoy the ocean, and although the waves are really rough during high tide, itââ¬â¢s still a lot of fun to be out there in the water getting jostled around. I enjoy boogie boarding orShow MoreRelat edThe Outer Banks Of North Carolina847 Words à |à 4 Pagesall the places in the world to visit, one might consider the Outer Banks of North Carolina with the vast grassy nature preserves to the warm sand between your fingers and toes. A good place to be with me would be a week at the beach, a place of healing and relaxation. On the beach, you can live in bliss. There are many beaches all over the world that people enjoy going to for different reasons; however, the Outer Banks of North Carolina has vibrant beaches where people can enjoy their vacations atRead MoreBlackbeard: The Worlds Most Notorious Pirate Essay789 Words à |à 4 Pagesseeing him. Blackbeards most bold adventure took place in the port of Charleston, South Carolina in which he took hostages and held them until the city gave him medical supplies. Although one of his most famous acts, it is questioned why he only asked for medical supplies when there was more he could have ransomed for based on the situation. Still, word spread quickly of his treachery in South Carolina and his fame continued to grow. It is because of this, other terrorizing encounters, and hisRead MoreUnited States Marine Corps ( Usmc ) Base Of Military Bases Essay1505 Words à |à 7 PagesJacksonville, North Carolina, and the surrounding area is full of military bases. The biggest base is a United States Marine Corps (USMC) base called Camp Lejeune. Some of the other bases: Air Station New River (USMC), Camp Geiger (USMC), Air Station Cherry Point, smaller adjacent posts, and reserve stations (Google, n.d.). Every military personal that separates from their given branch is required to turn in their individual issue gear. Camp Lejeuneââ¬â¢s Consolidated Issue Facility (CIF) states ââ¬Å"DirtyRead MoreThe Wright s Journey Towards Becoming Famous Aviators941 Words à |à 4 Pagesdetermined to create the first powered aircraft. Attempting to understand the laws of aerodynamics, the brothers tested a glider they had built in Kill Devil Hills, North Carolina, an area picked for its strong winds. Their first experiments produced mixed results. After analyzing all of their data, the two returned to the Outer banks in 1901 to test a new glider. Unfortunately, it was a complete failure. Wilbur, feeling very discouraged, remarked, ââ¬Å"not within a thousand years will men ever fly!â⬠Read MoreThe War Of American History847 Words à |à 4 PagesTruer words may never have been spoken. Civilizations are controlled by the victors in a conflict such as war. The allegiance of the writer can affect the bias regarding the annals of history. At the core, the Civil War started at Fort Sumter, South Carolina because the Confederate States wanted to continue to keep slaves; and the President, along with the Union States wanted to end slavery. The war lasted four years and ended when General Robert E. Lee surrendered a t Appomattox Courthouse, VirginiaRead MoreThe Last Colony Of Roanoke1639 Words à |à 7 PagesThe Last Colony of Roanoke Five hundred years ago, European explorers landed in North America. After trying to locate a new route to Asia across the Atlantic Ocean, they found a continent they did not know existed. Three different groups traveled to the New World, starting in 1584 (Basu, Tanya). The last group included Gov. John White, he had to return to England to submit his report to the Queen. John White tried several times to return to Virginia, but it wasnââ¬â¢t until a few years later he was finallyRead MoreThe Wilbur And Orville Wright1362 Words à |à 6 Pageswere used to twist the edges of the wings in opposite directions. The brothers came up with this idea after they spent hours studying how birds fly. This is what made it possible for the first flight. After many glider experiments on the Outer Banks of North Carolina, the brothers finally felt like it was time to truly fly. The first obstacle to get over was to find a way to power the aircraft. The technology for the gasoline engine had advan ced, but the Wright brothers were unable to find one thatRead MoreJohn White An Artist, A Gentleman By England Standards896 Words à |à 4 Pagesexploring the West Indies and entering the Carolina coast, White and his traveling posse began building a crude fort on Roanoke. At the same time White traveled short journeys and began depicting the native Algonquian people. He detailed their ceremonies, ossuaries and meals of hulled corn. White along with fellow commanders Philip Amadas and Arthur Barlowe, chief pilot Simon Fernandes, and possibly, Thomas Hariot, arrived at the Outer Banks in July. At the Outer Banks White and company made friendly contactRead MoreThe Abaco Barb Horse Came From Europe, And Spain929 Words à |à 4 PagesTurkmenistan. They say that the Akhal Take is at least 3,000 years old. The horses thrived where food was scarce, and the weather fluctuated from extreme heat, to bitter cold. The American Indian horse is from many different places. It is from South Carolina, North Dakota, and Florida. These horses were usually the Indians horses. The American cream draft horse is from the United States. Their coat is a rich, milky color, and their eyes a dark amber. The American Paint horse is also from the UnitedRead MoreThe Disappearance Of The Lost Colony1598 Words à |à 7 PagesIn 1587, one hundred ten people, including seventeen women and nine children, sailed from Plymouth, England, during the reign of Queen Elizabeth I to start a new life on the Outer Banks. This colony of over one hundred people disappeared from the Roanoke Island region, never to be seen again (Kramer 2). For over 400 years, historians and archeologists have attempted to determine what happened. Although there are several popular theories regarding the disappearance of the Lost Colony, the theory with
Sunday, December 22, 2019
Community Intervention Against Domestic Abuse - 899 Words
Daniella Salawu Shalva: Community Intervention Against Domestic Abuse Shalva organization is an ongoing community invention organization in Chicago. It is working to effect social change for domestic abused women in Jewish communities. Domestic abuse (also known as spousal abuse) is when a partner in an intimate relationship manipulate the other partner by a systematic pattern of coercive behavior. There are multiple forms of domestic abuse such as verbal, emotional, financial, sexual, physical, and psychological. To combat domestic violence against women in Jewish communities, they provided multiple free services such as mental health counseling. They provide a twenty-four hour crisis line, individual and group counseling, financialâ⬠¦show more contentâ⬠¦It is more difficult to leave an abusive relationship without emotional or legal support. Community is another level of analysis contributing to the problem of domestic violence. Jewish women can be chastised by her Jewish community (cobar.org). If a Jewish woman accused a Jewish man of physical abuse outside the Jewish community, she risks receiving hostility from her religious peers, family, and friends (cobar.org). In other words, her entire community can turn against her. There is a stigma in Jewish communities on exposing Jewish misconducts to outsiders (non-Jewish communities). This act is considered a shame and brings disgrace to all Jews around the world. Therefore if a Jewish woman reports her abusive husband to a non-Jewish police officer, she is more likely to be viewed as a traitor than a victim (cobar.org). The third level of analysis involves family and the community. In the United States of America, an orthodox Jewish woman lives under two laws: the U.S. government and Jewish law. Even if the Jewish woman seek and receives a protective order and a legal divorce, she may not be able obtain a divorce under Jewish law (cobar.org). Without a divorce under Jewish law, she will belong to her Jewish husband (cobar.org). The only exceptions are if her abuser dies or is willing to give her a divorce (cobar.org). She will not have much standing in the Jewish community.
Friday, December 13, 2019
Everything is an Argument Free Essays
Who commissioned the poll? B. Who is publishing the results? C. Who was being surveyed? In what proportions? D. We will write a custom essay sample on Everything is an Argument or any similar topic only for you Order Now What stakes do these parties have in the outcome? Results can vary depending on how the question is asked d) Testimonies, Narratives, and Interviews- Personal experiences Very convincing when used carefully Most effective when person has some credibility a. Example: I. Interviews with eye witnesses ii. Evaluations Of an person or event (be careful Of subjectivity) Ill. Artistic Appeals I. Using Reason and Common Sense a) Logic- formal study of principle of reasoning Syllogisms- method of deductive reasoning assuming a major principle applies to all minor cases, errors occur when middle term is unrelated to topic in discussion a. Ex. All human beings are mortal. Socrates is a human being. Therefore, Socrates is mortal. B) Most people effectively use informal logic, stating claims and drawing conclusions, consciously or subconsciously c) Entitlement = claim + reason Condensed arguments, rely on implied information Persuasive when readers agree with ideas on which they are based a. Ex. The presentation will be postponed because there is a surprise guest- speaker. Ii. Cultural Assumptions and Values- many arguments based on culture and history a) Because of its history, the United States bases many arguments on equity and fairness Enthronements on these principles need less formal support b) Even when citing cultural values, be careful Values open to interpretation iii. Providing Logical Structures for Argument a) Degree- More of a good thing, or less off bad thing, is good Common, rarely noticed a. Ex. The health benefits of stem cell research will surely outweigh the ethical risks b) Analogies- Explaining an idea by comparing it to something else More complex and symbolic than metaphors and similes a. Ex. Comparison between human society and animal behaviors c) Precedent- Also involves comparison, doing something in a situation because it was done in a similar situation Using what has been done in the past as a model for what to do now a. A national bank saved the economy in the past, so we should establish one now. Summary: Argue meets based on logos use logic, reasoning, and evidence to make their point. Inartistic arguments, arguments based on facts, evidence, statistics, or testimonies, are set up as statement (or claim) then proof (or evidence). Artistic arguments are founded on logic and reasoning and are structured as Enthronements. Enthronements use the basic formatting of claim then reasoning. The reasoning itself can be introduced as a degree, an analogy, or a precedent. Overall, using logos adds truth and hard logic to arguments, which can be very persuasive if used properly. How to cite Everything is an Argument, Papers
Thursday, December 5, 2019
Information Technology System Australian Online Apparel
Question: Describe about the Information Technology System for Australian Online Apparel. Answer: 1. Background of THE ICONIC THE ICONIC is an Australian online apparel store that deals in fashion and sportswear retailing since 2011[1]. The online store consists of more than 50000 items of 700 different brands. It has grown to become one of the most popular online fashion sites with brands ranging from Australian Camilla and Marc to International brands like Levis, Nike, Adidas, and Calvin Klein. The stock warehouse of THE ICONIC is located in Sydney of Australia[2]. The site is managed under Patrick Schmidt (as CEO) and one of the founders Adam Jacobs (as Managing Director). 2. Service Delivery features of THE ICONIC THE ICONIC provides the following delivery services to its customers: 3 hour delivery service within Sydney Same day delivery in major metropolitan areas Free of charge overnight delivery service around New Zealand and Australia and with option like 100 day free returns 3. Role of Delivery Technologies and Tools THE ICONIC has been using technological advancement for improving their operations and providing better services to the customers. The tools and technologies that are being used for improving the service deliverance of the organization are contact centers, web applications, Smartphone applications, CRM system, and social media. a) The contact centers have been established by the company that provides customers with assistance for the product details or process their request and complaints. The voice processing is useful for talking with customers and providing support to the customers. The customers could call on the companys toll line and get information about any products. b) The web application of the company has helped the customers in providing self service using online web application. The customers can access the site whenever they want and can maintain the control over their data. It provides 24/7 accessibility of services. c) The Smartphone application has further improved the accessibility and ease of operations for the customers of THE ICONIC. Smartphone app can be accessed using the phone and internet access. Hence it has made it possible for customers to access the products and services of the organization. d) THE ICONIC has been using the CRM system for incorporating the database and software technology and for managing and identifying the needs of customers. The CRM system would help in managing the information about the customers and easily accessing them at required times[3]. The technological development and evolution has made it evitable for rapid storage and processing of the information and data. Hence it has resulted in overall improving of the productivity of the organization. e) Social media provides the platform for getting feedbacks from the customers end and for developing strategies for meeting the customers satisfaction[4]. THE ICONIC works on the theory of Technology+ Customer focus= Superior Customer Service. Hence, social media has provided the chance for gathering the critics from the customers. f) THE ICONIC has planned to introduce drone delivery system for easing the process of delivery and providing faster services to the customers. However, only the proposal has been passed and the technology is yet to be implemented in delivery system. Bibliography 'Clothes Online | Shoes Online | THE ICONIC' (Theiconic.com.au, 2016) https://www.theiconic.com.au/ accessed 2 December 2016 'Decoding The New Consumer Mind: How And Why We Shop And Buy' (2014) 52 Choice Reviews Online Huang Z and Benyoucef M, 'From E-Commerce To Social Commerce: A Close Look At Design Features' (2013) 12 Electronic Commerce Research and Applications Kourouthanassis P and Giaglis G, 'Introduction To The Special Issue Mobile Commerce: The Past, Present, And Future Of Mobile Commerce Research' (2012) 16 International Journal of Electronic Commerce
Thursday, November 28, 2019
Nintendoââ¬â¢s Video Game Revolution free essay sample
When Nintendo introduced Wii to the market it differentiated itself and opened up a new market segment of non-video gamers to the video game industry. The Wii game console was considered a success as it attracted a wide range of people from children to seniors in playing a wide variety of ââ¬Å"physicalâ⬠games through its unique game controller. As a result, due to overwhelming demand, Nintendo has been facing product shortages. It is important for Nintendo to solve the Wii production shortage issue as soon as possible because competitors such as Microsoft and Sony are just waiting to steal the businesses of unsatisfied Nintendo consumers. To deal with the current problem, Nintendo is planning a marketing strategy in order to satisfy customerââ¬â¢s demands and retailerââ¬â¢s needs. There are four alternatives being considered: Direct selling through e-commerce Provide direct global access to consumers. Access would allow consumers to purchase product at a time convenient for them and have the product shipped directly to location of choice. We will write a custom essay sample on Nintendoââ¬â¢s Video Game Revolution or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Pre-order incentive programs An incentive program where the consumers can pre-order the product, for which they receive discounts, and have the peace of mind that their Wii will arrive on time. Increased production and Stock up Increased Wii production and quantity purchase discounts offered to retailers as a trade-off for storing larger quantities of inventory. Status Quo Make no changes the production schedule, and hope that customer demand matches production. After considering several factors including competitors, consumer demands, the companyââ¬â¢s capacity, as well as upcoming videogame technology, it is recommended that Nintendo should act immediately to take advantage of the current sales opportunity by increasing production in order o meet high market demand. In addition to this, they should adjust the retail price of the Wii to compete with the Xbox 360 and the PlayStation 3 which are the main competitors with Nintendoââ¬â¢s Wii. A detailed action plan, covering the next 9 months, is outlined in this report which allows Nintendo to solve the product shortage issue in time for the upcoming 2007 holiday season. Furthermore, a contingency plan has been developed and documented to assist Nintendo in the event the action plan does not proceed as planned. Problem Statements George Harrison, the senior vice president of marketing for Nintendo of America, is facing a challenging situation while planning the production levels for the latest home video game console, known as Wii, for the 2007 holiday season. Issues that George has to consider are: â⬠¢Potential shortages of the Wii home video consoles for the upcoming holiday season might irritate retailers and fail to meet consumersââ¬â¢ demands. â⬠¢The public might view product shortages as an intentional step taken by Nintendo to create demand. â⬠¢Shortages may lead consumers to purchase the competitors gaming console. Company Objectives Nintendo places a high importance of customer relationships and consumer satisfaction. Nintendoââ¬â¢s main objective in the upcoming 2007 holiday season is to meet retailerââ¬â¢s and consumerââ¬â¢s demands of its immensely successful new product, Wii.. Further, the company would want to aim to differentiate its product, the Wii, from its competitors, Sony and Microsoft, by choosing different marketing campaign venues of focusing on productââ¬â¢s users. Nintendo would target other segments that include young children, parents, and senior citizens rather than 18 to 35 year-old male gamers which are the core target of Sony and Microsoft. Nintendo would want to introduce its video games ââ¬Å"to be innovative, intuitive, and invitingâ⬠to the public. Company Background Founded in 1889 in Kyoto, Japan, Nintendo produced handmade playing cards and from there expanded into toys and games. Nintendo produced its own electronic home console in the early 1980s. The success of Nintendoââ¬â¢s video games including such favorites as Donkey Kong helped Nintendo expand into North America market selling video game adventures including Super Mario Brothers, The Legend of Zelda, and a sequel to Donkey Kong. The booming success of home computer technologies almost killed the home videogame industry in 1983. However, the introduction of the Nintendo Entertainment System (NES) launched at that time created mass success for the company because there was no direct competition. This monopoly position did not last long; however, as competitive products such as the first PlayStation console from Sony, and the Xbox from Microsoft eventually became the gaming systems of choice, achieving a higher market share than the Nintendo Game Boy in the late 1900s. Facing tough competition, Nintendo started to focus on another path where competitors had not reached yet. Rather than attempting to outdo Sony and Microsoft in the battle for the best graphics for extreme gamers they changed their view. They decided to target people who have never played video games before, therefore carving out a new market for themselves. Thus, the Wii console was developed and was a enormous hit where the products were constantly sold out as soon as they hit the shelves and product shortages became a concern. Situation Analysis Strengths â⬠¢The Wii target price is $249 which is the lowest price comparing to the Xbox 360 and the PlayStation 3. â⬠¢The motion-sensing Wii controller creates a new way for people to ââ¬Å"experienceâ⬠playing games. It has no buttons at all and it can be used as different tools in different games such as a tennis racket in a tennis tournament or a baseball bat in a ball game. â⬠¢Users can also use the Wii to access to the latest weather, news, sports, email, and other Internet services. â⬠¢Wii users can enjoy an enormous variety of games; more than 400 game titles. The simplicity of Nintendoââ¬â¢s console made it manageable for software publishers to develop game software without the usual delays. The cost of a Nintendo game is around 25% to 50% lesser than that of Xbox 360 or PlayStation 3 games. â⬠¢Nintendo has used a unique way of advertising by allowing the public to try its products to determine for themselves how fun and different the products compare to the traditional videogames in shopping malls and other venues such as the American Association of Retired Persons Annual Meeting. â⬠¢The TV commercials focused on users rather than the game. Weaknesses â⬠¢The Wii does not allow users to benefit from advanced online services and does not have Blueray or DVD drive for users to watch movies. â⬠¢The graphics in Wii are not as good as the Xbox 360 and the PlayStation 3 where the graphics are significantly better. â⬠¢Nintendoââ¬â¢s manufacturing department is still facing product shortages around the world. â⬠¢Too many game titles developed by third parties which are supported on the Wii platform could lead to confusion for end-users, and this may negatively affect the chance of good game titles reaching customers. Opportunities Nintendo targets gamers, mothers, and multi-generational families. This segmentation is much bigger than the core 18-35 year-old male gamer which is the target audience of Sony and Microsoft. The extended online service (Virtual Console) has the ability to attract more customers who are willing to pay for advanced features. In addition, the potential of online advertising revenue is feasible. â⬠¢The demand for the Wii remains high and Nintendo enjoys the largest market sharing in gaming systems Threats â⬠¢Competitors have lowered their initial retail prices to be within the same price range as Nintendo Wii. Sony and Microsoft have also introduced new games for casual gamers such as ââ¬Å"Scene It? â⬠and Echochrome therefore expanding their customer base. â⬠¢Product shortages may create a negative image for Nintendo as the public may think that Nintendo is intentionally shorting supplies to gain higher profits and increase demand. â⬠¢Future technologies such as the Android and the IOS will begin to compete with Nintendo. â⬠¢Mobile games are more and more popular and the price of mobile games is extremely affordable. Television related games may lead to a future games market, therefore threatening traditional games. Apple games are already becoming another strong competitor because of their low price and many choices. Market Analysis Nintendoââ¬â¢s market share remained strong from 2007 to 2009 when the company had about 49% market share compared to Xbox 360ââ¬â¢s 27% and the PlayStation 3ââ¬â¢s 24% (Appendix 1). The strong growth was mainly due to the low price range and bigger market segmentation combined with the new marketing strategy venues. However, Nintendoââ¬â¢s competitors, Sony and Microsoft, are aggressively competing with Nintendo by lowering their prices and introducing more games similar to the Nintendo Wii (Appendix 2). This can be a real battle field for Nintendo. Furthermore, the new trend of technologies of Android (ie. from Samsung) and IOS (ie. from Apple) is merging into the market. These technologies allow users to download games online and play them directly on their smart-phones, access the internet for interesting apps, watch online movies, and access their email anywhere and anytime. This is a real potential threat for Nintendo. These smart-phones have higher retail prices at around $400 to $600 but with the current fast pace of technology the prices are likely to go down quickly. There has been an indication of a significant increase in market share for the Android and IOS. Nintendo should consider this trend in the development of their long-term strategy. Segmentation Nintendo has capitalized on a previously mostly untouched market with their release of the Wii, bringing people who had no interest in gaming to the gaming ââ¬Å"tableâ⬠with their keen design and marketing style. We have determined four separate segments for game use as follows: â⬠¢Video ââ¬Å"Gamersâ⬠â⬠¢Fun seeking family members â⬠¢Weight conscious Wii-users â⬠¢Saavy Seniors Video ââ¬Å"Gamersâ⬠: These are individuals who are constantly seeking out a new video game challenges, and are always on top of the latest systems and trends. Generally, people in this category tend to be male, within the ages of 19 to 35. They utilize video games for entertainment, to compete via online gaming and in social surroundings and as a way to relieve day to day stress.. Generally they have a high level of video game usage and pride themselves with their title of ââ¬Å"gamerâ⬠as it differentiates them in the crowd. Fun seeking family members: Members in this category can be of all ages, looking for an opportunity to spend some quality time with other family members, in an activity all members can enjoy. Generally these members are value and time conscious, are concerned about fitness and health and are regular users of the video game console as part of their weekly family time. Weight conscious Wii-users: These are specific individuals who utilize the Wii as a fitness tool for health and wellness. With the addition of the Wii ââ¬Å"fitâ⬠, maintenance and weight loss can be achieved through regular routine use. These individuals utilize the Wii on a routine basis, are conscious of fitness and health benefits and focused on achieving a healthy life balance. Saavy Seniors: These individuals, over the age of 65, are looking for a method to stay fit, maintain their mental health all while enjoying a unique method of entertainment. Segment #1234 NameVideo ââ¬Å"Gamersâ⬠Fun seeking family membersWeight Conscious Wii-usersSaavy Seniors Qualifying dimensions Who? 18 to 35 year old ââ¬Å"gamersâ⬠Family members of all ages People of all ages looking for a fun weight loss and maintenance techniquePeople over the age of 65 What? Wii video game useWii video game useWii video game useWii video game use When? FrequentlyRegularly/ OccasionallyRegularlyOccasionally Where? At home, online gaming and sociallyAt homeAt homeAt home Why? To compete with other players, as a relaxation and social activity and to remain in the ââ¬Å"mainsteamâ⬠gaming worldOpportunity to spend time with other family members doing something everyone enjoysTo lose and maintain weight, while having a good timeFor fun and relaxation, to maintain physical fitness and to maintain mental acuity. Segment size30%40%15%10% TrendsSeekers of the ââ¬Å"latest and greatestâ⬠technology, competitive and sometimes social Fun and quality family time seeking, value and health consciousHealth and life balance conscious, open to new ideas and experiencesHealth and wellness conscious, open to new things, motivated to explore new ideas Other Determining dimensions Benefits soughtEntertainment and thrills, game differentiation and competitionValue for money, quality family time, entertainment and fitness and health benefitsFitness and health benefitsFitness and health benefits, mental and physical stimulation and entertainment Usage rateFrequentlyRegularly/ OccasionallyRegularlyOccasionally Nintendoââ¬â¢s Wii game system really hit the mark when they opted to change the rules of the gaming world to target users who previously did not use video games. Expanding the range from the typical 18 to 35 year old market to a range of 6 to 75 has helped to achieve this goal. Nintendo designed a system that was easy to operate for all users, not just ââ¬Å"gamersâ⬠constantly searching for the new technology. In doing so, they caught the current market off guard, creating market share for themselves in families, seniors and people looking for different options to keep healthy and work out. Their current market caters to individuals in all walks of life, and at all ages. Rather than focusing their campaigns at the typical 9 to 24 year old male audience, Nintendo utilized a marketing campaign showing families and individuals in all areas of business, culture and family life. As such their market grew to everyone rather than the atypical video game use. Pricing is another key issue as Wii, has been priced at much lower price than its main competitors, Microsoftââ¬â¢s Xbox 360 and Sonyââ¬â¢s Playstation PS3 game consoles making it more easily affordable and accessible to more people. The potential for continued growth continues to expand for Nintendoââ¬â¢s Wii.. Wii not only provides games, but learning opportunities, weight loss programming, and intellectual puzzles. The potential market extends from families looking for a way to spend time together, to seniors looking to keep their memories sharp. Competitive Analysis Nintendoââ¬â¢s main competitorââ¬â¢s of their Wii gaming system are Sonyââ¬â¢s Playstation 3 (PS3) and Microsoftââ¬â¢s Xbox 360. As noted above, the Wii still held almost half (49%) of the market share of the gaming system market with the Xbox 360 and the PS3 almost splitting the remaining market share at 27% and 24% respectively. Initially upon the release of the PS3, which was expected to be a huge success, they were marketed at a whopping $599 each, which excluded additional games. Wii was positioned for the value conscious edge of the market with its much more affordable $249 price tag which included a variety of games. However, in response to the Wiiââ¬â¢s massive success, both Microsoft and Sony reduced the prices of their PS3 and Xbox 360 consoles to $499 and $279 respectively in order to be more competitive. With the new Nintendo Wii packages being retailed for around $350 to $600 because of the huge demand for the product, this could decrease the edge that the Wii previously held with value pricing compared to its competitors. Sony and Microsoftââ¬â¢s new focus on casual gaming options such as ââ¬Å"Scene-Itâ⬠for Xbox 360 also shows their change of focus to casual gamers from their prior 9 to 24 year old male target audience increasing Nintendoââ¬â¢s competition in the casual gaming market. Despite these improvements, Nintendo continues to dominate the market, with continued and expanded market share through 2011 through its unique, ââ¬Å"simplifiedâ⬠gaming systems focused on user experience rather than attempting to compete with the extreme graphics of the PS3 and Xbox it has carved out its own market share and redefined the video gaming experience. Competitive Analysis Brand NameBrand ââ¬Å"Focusâ⬠Target marketCompanyPriceMarket Share (2009 ââ¬â Appendix 1) Exceptional top of the line graphics, catered towards the extreme gamer at a premium price18 to 35 year old ââ¬Å"gamersâ⬠Sony $49924% Mid-range to high range graphics, catered towards the ââ¬Å"gamerâ⬠audience at a mid to premium pricing level18 to 35 year old ââ¬Å"gamersâ⬠Microsoft $27927% Value pricing, lower to mid range graphics, but targeted at an ââ¬Å"all userâ⬠audience gaming experience everyone can enjoyAll target audiences of all agesNintendo $249 (with retailers offering package from $350 to $600)49% Nintendo Wii Positioning Table: Key Factors Key Opportunities â⬠¢Further increase of market share by extending consumers into all ages, demographics and individual walks of life through appropriate marketing campaigns and techniques â⬠¢Future game design and software engineering to ensure unique and exciting games and consoles â⬠¢Opportunities for further growth in the seniors and students sectors as mental stimulation and learning utilization tools Key Success Factors Production maintenance to reduce or eliminate shortages to meet customer demand â⬠¢Competitive pricing against key competitors of Xbox 360 and Playstation 3 in order to maintain value advantage Maintaining and increasing consumer awareness of product releases and success through advertisement campaigns â⬠¢Maintaining the market share by introducing exciting and challenging gaming products Key Uncertainties â⬠¢Competitive reaction is unknown as Nintendoââ¬â¢s current competitors could release a similar ââ¬Å"improvedâ⬠version to gain market share â⬠¢Continued consumer acceptance of the product New entrants to the market could steal Nintendoââ¬â¢s market share Alternatives Product shortages are a problem in the video gaming industry due to various reasons. First of all it is very difficult to precisely forecast the demand for a particular product given the very nature of this type of entertainment as new products keep coming into the market at a very fast rate. A missed sales forecast could either mean that the supply exceeds the demand and the product sits in the manufacturerââ¬â¢s warehouse or the demand is so high that the consumer gets frustrat ed when the product is not available anywhere. Any particular console or game may be in huge demand one month but not the next depending on the consumerââ¬â¢s mood. Harrison as the vice president of Marketing is in an enviable position as the demand for Wii has surpassed the companyââ¬â¢s most optimistic sales projections. Nintendo has experienced product shortages with Wii before and Harrison does not want to make the same mistake again. Harrison knows that if product shortages continue into the 2007 holiday season, the retailers and consumers will get very discontented and this may lead to a loss of market share of the gaming industry. In order to ensure that the Nintendo does not face any product shortages the company could adopt various tactics. 1. Direct Selling In addition to selling through retailers, use web site-based e-commerce system to give direct access to customers. This would be a suitable marketing channel to target consumers who find it hard to go to the retailers to purchase the system. The direct sales channel would be accessible globally and the product would be shipped directly from the manufacturer. The consumers will be able to order the product at their own convenience and if there is a shortage, the consumer can have the Wii put on a back order. Nintendo can use live camera feeds to show how the game is played and enjoyed by gamers of all ages. The direct sales would however also mean that the consumer does not get to touch or see the product. The consumer might also want the product to be demonstrated before the purchase. For shortages during the holiday season, consumers should be provided a discount of $40 and sent a personalized gift card that could be provided to the future gift recipient. â⬠¢Pros oThe product can be marketed to a larger market oSales and customer response can be tallied at any time oBackorders can be tracked Sales cost will be lower as the middleman retailer will not be required. oConsumers can provide online reviews oConsumers can track the shipping and availability of product â⬠¢ Cons oWebsite for direct sales may not be up and ready in time for holiday season oConsumers cannot see a live demonstration oConsumers are not able to talk to a salesperson regarding their concerns oGlitches with Web site means lost sales oConsumers may face inconvenience if the product needs to be returned/repaired oDirect sales can potentially compete with Nintendo retailers and may upset them due to this competition . Pre-order Nintendo could start an incentive program where the consumers can pre-order the product well in advance of the holiday season. Wii demonstrations can be held on an ongoing basis at various retailers where interested gamers can have first- hand experience playing the games and then pre-order the console with the games. The company can offer discounts on pre-orders that are placed a few months before the holiday season. The consumer will have the peace of mind that the product will arrive on time and the company will know in advance about the production quotas.
Monday, November 25, 2019
Media culture Essays - Hip Hop, BET, African-American Culture
Media culture Essays - Hip Hop, BET, African-American Culture Byron Williams Jillian Weber 19 April 2013 ENGL 102 Essay 3 Media culture heavily influences those who consume it. It is how we get our news, entertainment, and other information. Media sources often portray accurate images and reflections of citizens who want their 15 minutes of fame or just want their opinion heard. However, the more modern depiction of Black people in America doesnt sit well with Black people in America. As an African American male, I witness the misconstrued images of black men and women tarnish the reality of our everyday lives. Those seen on TV are glorified more often than criticized, and can be humorous to other viewing races. This allows members of other ethnicities to quickly generalize that he/she must be like the people I see on television. Sadly, this opens the door for more racial assumptions and the perpetuation of common stereotypes. Before extensively detailing how the inaccurate portrayal of African Americans has been a tool for racism, let me commend those who have done their part in displaying excellence and high standards for being an African American. Professional Black actors and entertainers are among the most monitored and scrutinized within black media culture. Music and television almost controls our opinions and as it changes, sure enough so do we. These people are seen as role-models young children who absorb even the slightest things they do. Positive black mentors arent tough to find in the media, but those identified will be placed under a more sensitive microscope. This is because African American citizens realize the dire need for positive influences; our present and our future are greatly dependent upon it. Oprah Winfrey is the ideal African American woman in todays society. She is completely independent, has a warm personality, brings humorous energy, and quietly-kept sexual desires. Since her rise to power, she has feminized the public sphere and put emphasis on emotions and how they tie into corporal matters. Her following is cult-like and she is seen as the most powerful woman outside of the White House. As much as America adores Ms. Winfrey, black women are the most misperceived demographic in our country. Black women were once thought of as strong, nurturing females who could stretch a penny. For example, the 70s family sitcom Good Times was about a black Chicago family faced with poverty and racism; yet they manage to pull through and stay together. They show expresses humility in African Americans, reminding us either of how bad things can get or to appreciate lifes free gifts (family, love, freedom). The mother of the show was named Florida Evans. She is hard-working and persis tent enough to keep the family satisfied and sane. To viewing American , Florida, but more importantly, black women were seen as mammythe big-bosomed, cheerful laughing caretaker to whom young white children could go to and have their problems wiped away by a few words and a hug. It was during this time when Black women were treasures in American society and they were the biggest contributors to love that the country had ever seen. Even with Oprah sitting on her throne as queen of the media and Florida Evans history as the backbone of a family, there still resides detest for our women. From advertisements that make darker skin seem ugly, to psychologist Satoshi Kanazawa, claiming that black women are ugly due to high testosterone levels, this country hates black women. Once perceived as optimal maternal figures, black women are known as ratchets, tricks, and (the big one) bitches. How the change in perception occurred is vaguely known but the consequences of this change are crippling African American women of all ages. This shift in thinking has forced Black women out of the conversation about how they should be shown and how they should act. Despite Oprah claiming that every womans destiny is in her own hands, black women no longer control who they are. The VH1 reality show Love and Hip Hop: Atlanta has been a favorite for Black people across America and continues into its second season this week. Clearly the series is tailored to African American requests by involving hip hop, Atlanta luxury, and beautiful black women. Cameras follow the lives of different individuals
Thursday, November 21, 2019
Art with functions Essay Example | Topics and Well Written Essays - 750 words
Art with functions - Essay Example Therefore, the clarification of function depends on the context. Since, one can look at a piece of art and be able to tell its origin and time of its creation. In other instances, one tries to identify the artist, as he or she is half of the contextual equation. That is, what was the artist thinking about when he/she created the piece and to the viewer what does the piece of art mean right now, living in the moment. These factors are put in consideration before the assignment of function (Berkus 78). The function of art falls usually falls within three categories. These are physical, social and personal functions. In most cases, these three categories overlap in any given piece of art (Giovannini 235). The physical aspects of the functions of art are easy ones to deal with this is because works of art are to perform some physical functions. For example, e if one sees the Fijian war club may assume its function. However, brilliant the artisanship may be the clubââ¬â¢s task is to perform the physical utility of smashing skulls. Another example is the Japanese Raku bowl that performs the physical functions in the tea ceremony. On the contrary, a fur- covered Dada teacup has no physical function. Art has social functions when it addresses collective aspects of life, rather than one personââ¬â¢s point of view. Political art usually performs this task. The fur- covered Dada teacup, which is useless for holding tea, when carried to social functions it is a protest to World War 1. In addition, satire performs social functions. William Hogarth and Francisco Goya both went this route, with different levels of success at enacting social change. In other instances, a piece of art in a community can achieve the social function of uplifting the communityââ¬â¢s status. A Calder stabile is an outstanding example of a communityââ¬â¢ s point of pride and a valuable treasure. The personal utilities of art are the most complex to explain because they are many and
Wednesday, November 20, 2019
Unit 1 - Program Capstone Research Paper Example | Topics and Well Written Essays - 250 words
Unit 1 - Program Capstone - Research Paper Example This explains why most employees appreciated the managers monitoring the activities of the employees and the overall company performance. In regards to the leading function, Google employs a democratic type of leadership that allows for participation of all members of the team; thus, proper participation in the course of accomplishment of tasks (Google Inc., 2015). Planning, as Daft & Marci (2012) and Daft & Marci (2012) indicate, is a core function for management. Planning is strong points of the managers of Google Inc. as the managers have been on the frontline to come up with processes that ensure they access the appropriate resourcing. The managers are also innovative and mostly focus on implementing their ideas effectively. Lastly, organization is also evident in Google. The company uses a product organizational structure where employees work based on their division and product such as employees on the YouTube and Chrome section (Google Inc., 2015). However, improvement may be needed, in terms of seeking ideas that will provide for diversification; thus, reach newer customers. Additionally, Google my benefit from creating more innovation ideas that would allow for growth of its company (Google Inc.,
Monday, November 18, 2019
Nursing and Health Care within the Community Essay
Nursing and Health Care within the Community - Essay Example The paper tells that the effectiveness and success of nursing and healthcare provision within the community is largely dependent on proper holistic assessment based on an appropriate conceptual theoretical framework. Holistic assessment enables a nurse to plan the necessary patient-centred, consultative and evidence-based intervention while also taking into consideration the matter of client/carer and self-care extent to ensure that the client receives the best care possible while away from the hospital. The client selected in the family case study provided is Michaela and a justification for utilisation of Oremââ¬â¢s model of assessment for Michaela will be provided. Planned intervention integrating referrals to multi-disciplinary teams and the patientââ¬â¢s own values will be developed based on the best evidence followed by evaluation of the planned care for Michaela. Oremââ¬â¢s model was selected for the case of Michaela based on several considerations that make it the be st conceptual framework to utilise in this case. Oremââ¬â¢s model is founded on the view that nursing is necessary just in the time when the patientââ¬â¢s care needs are beyond self capacity or ability hence the nurse intervenes by evaluating the patientââ¬â¢s ability and then educating, providing guidance while at the same time delivering care whose completeness is relative to the patientââ¬â¢s own ability. Central to Oremââ¬â¢s model is the concept of self-care which is especially being encouraged by the UK health policy as an effective means of improving the health. (Department of Health 2005, p. 48). It has been observed that Oremââ¬â¢s model is exclusively the main self care framework that can be incorporated effectively in assessment of patients (Basavanthappa 2007, p. 24-25; Macduff and Sinclair 2008, p. 32; Sitzman 2011, p. 339). Wilson (2003, p. 68) recognises the crucial role that nurses bear in education of clients and their carers where present and atta ch importance to Oremââ¬â¢s model in ensuring that this is achieved. They also note that nurses are charged with the duty of providing information that influences the patientsââ¬â¢ decisions and participation in self care both of which are achievable through Oremââ¬â¢s self care deficit theory of nursing. Oremââ¬â¢s model is thus quite applicable for Michaela as a means of establishing the extent to which she can take care of her health and then developing a care plan to intervene on her deficiencies alongside an evaluation of the entire process and its impact on her health. This model is also advantageous as it is based on self care which particularly applies to the patientââ¬â¢s situation as we can discern that she cannot access a proper carer as her husband is also sick and unable to work while the daughter is currently in school and has her own problems with regard to decisions on reproductive health. The objectives of applying Oremââ¬â¢s model in Michaelaâ⬠â¢s situation includes assessment of her health conditions according to the items in the model, identification of her needs and lastly demonstration of effective communication with her in order to provide patient focused care and intervention (Nursing Theories 2011). The first self care item on Oremââ¬â¢s model is the maintenance of sufficient intake of
Friday, November 15, 2019
Psychotherapy with Franco Americans: Ethnicity Analysis
Psychotherapy with Franco Americans: Ethnicity Analysis I have always been detached from my bloodline, my heritage, my multi cultural experience. I have always felt like a mixed breed without strong cultural identity or tradition. I have been told that I have Native American, French Canadian, Scottish, Irish, and German ancestors. I always held on to that 1/16 Native American Cherokee line that passes through my maternal grandfather by his ââ¬Ëfull bloodedââ¬â¢ Cherokee grandmother. The medieval Conwy Castle in Wales that traces my namesake, Conway, to a Welsh castle built for Edward I in 1280s has always sent me dreaming of a royal heritage. Yet my white identity development requires my racial self-awareness. To be a competent multi cultural counselor is to know thyself and ask, ââ¬Å"What does it mean to be white?â⬠In beginning my white identity research, I reconnected with family members and have found that actually I am not the queen of a castle or Cherokee princess but that the majority of my heritage is recorded as far back as 1400 France. My father recorded the long line of French ancestors and then settlers that travelled from France to New France. Franco American cultural identity presents an opportunity to explore the construction of white ethnicity in North America (Langellier, 2002). I am Acadian. The name Acadia was first used by the French to differentiate the eastern side of New France (Nova Scotia) from the west which began with the St. Lawrence valley and was named Canada (Doughty, 1922). Where Acadia ended and Canada began was never clearly defined and thus became the cause of French and English conflict for several decades. The Francois Coste family of my paternal grandmother, hails from the Martigues, Maraseille area of France. The Coste family migrated to Port Royal, Nova Scotia between 1672-1695 according to family documents. The family of Jean Fougere, with wife Marie Bourg, a branch from the same paternal grandmother came from the Diocese of Orleans, France, migrating to Cape Breton Island between 1691-1720. Prior to my ancestors travel towards Acadia, settlements appeared to thrive, ââ¬Å"In 1667 Acadia was restored to France from English rule and by 1685 the population had doubledâ⬠(Doughty, 1922). In 1670, the King of France designed a law to increase the population of New France: ââ¬Å"any household who had ten living children all under one roof would receive a yearly pension of 300 pounds from the governmentâ⬠. The population doubled every two decades and the legacy of the large French family endures (Langellier, 2009). Peace wasnââ¬â¢t to last, 1690 saw the outbreak of another Anglo-French war and in 1702 Queen Anne of England declared war against France and Spain. Despite war, the population of Acadia had grown to about 2,100 people by 1710, and ââ¬Å"they were a strong, healthy, virtuous people sincerely attached to their religion and traditions. The most notable singularity of their race was stubbornness. The Acadians were content with the product of their labor and having few wants, they lived in perfect equality and with extreme frugalityâ⬠(Doughty, 1922). In 1713, The Treaty of Utrecht set at rest the question of the ownership. Cape Breton, Prince Edward Island and the other gulf islands were in the hands of the French while Nova Scotia or Acadia was passed to the British crownâ⬠(Doughty, 1922). The Great Diaspora of 1755 left Acadians completely unprepared for the devastation to come. ââ¬Å"By the Kingââ¬â¢s orders you are convened to hear His Majestyââ¬â¢s final resolution in respect to the French inhabitants of this his province of Nova Scotiaâ⬠¦Ã¢â¬ ¦Thus it is peremptorily His Majestyââ¬â¢s orders that all the French inhabitants of these districts be removed; and through His Majestyââ¬â¢s goodness I am directed to allow you liberty to carry with you your money and as many of your household goods as you can take without discommoding the vessels you go in. I hope that in whatever part of the world your lot may fall, you may be faithful subjects, and a peaceable and happy people.â⬠-given at Grand-Pre, 2nd September 1755 John Winslow (Doughty, 1922) Now deprived of all they held dear, the French were sent adrift as wanderers and exiles (Doughty, 1922) and my ancestors were sprinkled throughout the Acadian province in Port Royal, St. Peterââ¬â¢s, Cape Breton Island, Annapolis Royal, Ile Royale, and Port Toulouse. Some were brutally deported from eastern Canada to the Atlantic coast of the United States (McGoldrick, Giordano, Pearce, 2005). Deportation and exile did not bring peace to Nova Scotia. The Acadians who sought refuge in the forests and in Cape Breton joined with their Indian allies in guerilla warfare against the British and there became more killing and destruction from Indian raids than ever before (Doughty, 1922). The Acadians suffered severely. Families and colonies were separated and torn apart, spread among New England and as far south as Louisiana, an estimated 6,000 peoples deported and scattered among British colonies and merged into the general population with a lost identity (Doughty, 1922). The history of Franco Americans is described as ââ¬Å"silenced, forgotten, lost, sold, abandoned, translated into English, absorbed, deported, or conquered, still often too poor or working-class, keeping to ourselves, staying out of sight, on the move. And ashamed of ourselvesâ⬠(Langellier, 2009). In Canada, the French were admonished to ââ¬Ëspeak whiteââ¬â¢ by British who overheard them using their mother tongue in public, a racist form of ethnic shaming. (Langellier, 2009).Characteristic of oppressed people in colonized countries and with significant parallels in the developed world is the ââ¬Ëculture of silenceââ¬â¢; oppressors in the dominant culture attempt to ââ¬Ësilence ââ¬â¢ through education and other institutions (Hanna, Talley, Guindon, 2000). Yet in Nova Scotia, the Acadians were missed by the oppressive British. In 1761, then lieutenant-governor wrote ââ¬Ëit appears necessary that the inhabitants should be assisted by the Acadians in repairing the dykes for the preservation and recovery of the marsh lands, as the Acadians are the most skillful in the countryââ¬â¢ (Doughty, 1922). The Treaty of Paris, in 1763, brought about peace between France and England and put an end to French power in America. The Acadians were no longer considered a menace and many were able to descend home. The persecution and exile from Nova Scotia required the French Canadians to hide from the English in a psychological sense. ââ¬Å"They lived apart and turned in upon themselves in isolated rural settings, dominated culturally as well as religiously by the Catholic Church, they led simple lives and had minimal educationâ⬠(McGoldrick, Giordano, Pearce, 2005). My Fougere and Coste families settled for over 200 years in Atlantic Canada between 1670-1890s. ââ¬Å"Some Acadians were to wander as exiles in many lands for many years, separated from their children and from their kind, while others, more fortunate, were soon to regain their native soilâ⬠(Doughty, 1922). The earliest movement in my family history documents a return to Nova Scotia recorded in 1784, 30 years after the English had exiled the French. My great grandfather, Jeffrey Elias Levangie, was born in Havre Boucher, Nova Scotia in 1885; he the family heir that migrated to Boston, Massachusetts in the early 1900s to raise his Franco American family. ââ¬Å"The people of Massachusetts loved not Catholics and Frenchmen; nevertheless, they received the refugees with especial kindnessâ⬠(Doughty, 1922). Franco American neighborhoods became known as ââ¬Ëlittle Canadaââ¬â¢Ã¢â¬Ëles petits canadasââ¬â¢, the safe community where French Canadians congregated upon emigrating to the United States. Les petits canadas were barricades against assimilation, especially the against the English language, Protestantism, and the dominant Irish Catholic hierarchy (Langellier, 2009). Franco Americans have been shaped by Catholicism, by their language, by dedication to family and work, and by a conservatism that arose from their rural roots (McGoldrick, Giordano, Pearce, 2005). They kept their faith, language, and culture as an ethnic victory. Their ethnic survival is named la survivance, the passionate effort to maintain French identity in North America. Through sheer stubbornness, French pride, and a long memory, la survivance focused on language retention, strict allegiance to the Catholic Church, parochial schooling and ethnic social organizations (Langellier, 2009). Church power secured French identity through its hold on education, by parochial schools unifying language, faith and customs. These schools anchored the neighborhoods, reproducing rural villages in urban settings to create resistance in assimilation (Langellier, 2009). This devotion to the French language and Catholic faith made Franco Americans the targets of religious hostility and racist attacks. In the 1880s and again in 1920s, French Catholics were the target of cross burnings by the Ku Klux Klan (Langellier, 2009). Always a hardworking group, even the British could not deny their resilient efforts. The French would ââ¬Å"do and make doâ⬠. It was said ââ¬Å"in our lives nothing is thought, everything is doneâ⬠(Langellier, 2009). By the 1940s, the Franco community was largely working class in the United States (Langellier, 2009). Despite their work ethic, if we were to take the state of Maine as a relative sample, we would see that Franco Americans lag the rest of the population in earnings and education according to the 2010 census data. Among older French Americans, there is a strong connection between pride in culture and economic success (Long, 2012). Today, Maineââ¬â¢s largest ethnic populous is of French descent, however more than 98 percent of Mainers classified as Franco-American were born in the United States, and ââ¬Å"the French language is no longer central to Franco identity (Long, 2012). Of those coming of age Franco Mainers 82% expressed doubts about the value of c ollege and yet 19% identified themselves as unemployed. One clear poll showed how having one family member attend college, spurred others to value education. This has increased emphasis on programs that honor Franco-American heritage and culture toward economic benefits (Long, 2012). The North American French embodies a cultural identity that has persisted for 400 years, enduring as a ââ¬Ëquiet presenceââ¬â¢ of Franco Americans. Franco Americans are twice immigrants, first from France to New France and then from Canada to the U.S. (Langellier, 2009). 200 years of discrimination, oppression, and poverty have shaped the Franco American culture and character that ââ¬Ëyokes ethnic pride with ethnic shameââ¬â¢. Within the white ethnic hierarchy, Franco Americans have been at the bottom (Langellier, 2009). As recently as the 1980s, young children were place in speech therapy to ââ¬Ëcorrectââ¬â¢ their accents writes langellier. Franco Americans tend to distrust even other ethnic groups that have been the target of prejudices as they have suffered abuse and discrimination, the survival of Franco Americans is in their spirit of endurance (McGoldrick, Giordano, Pearce, 2005). President Clintonââ¬â¢s race advisory board concluded that racial legacies of the past continue to haunt modern policies and practices that create unfair disparities between minority and majority groups (Sue, et al., 2007). Franco Americans have experienced distinct racial disparities and micro aggressions including: alien in oneââ¬â¢s own land, ascription of intelligence, denial of individual racism, anthologizing cultural values, communication styles, second class status and environmental invalidation. ââ¬Å"Oppression is related in some way or another to most of the problems presented to counselorsâ⬠(Hanna, Talley, Guindon, 2000). For effective counseling to occur, states Sue, et al (2007), a positive coalition must develop between the counselor and client and working with clients who differ from the therapist in race, ethnicity, religion, culture and sexual orientation can pose special challenges. Franco Americans emphasize conformity, respect for authority and institutions, family loyalty, religious traditions, hard work and emotional self-control (McGoldrick, Giordano, Pearce, 2005).Anger is often a hidden emotion within the family and is either not allowed or vented passive aggressively; when anger does erupt, silence, slamming doors, or self punishment are common expressions(McGoldrick, Giordano, Pearce, 2005). Today the French speaking population in this country is concentrated in mainly the northeast and in Louisiana, yet it is the third language group in the united states. Counselors in these areas have a primary need to raise their cultural consciousnesses about the French American experience(Hagel, 1978). In France, counseling looks very different than in the US. Professionals in the fields of counseling have different qualifications and often act as either vocational counselors or counseling psychologists (Bernarud, Cohen-Scali, Guichard, 2007). The word ââ¬Ëcounselingââ¬â¢ in French is often misunderstood. The closest translation is ââ¬Ëconseilââ¬â¢ which literally means advice. For the French, counseling is far removed from the idea of therapy. Counseling is sometimes scorned and absent from some mental health manuals, at times presented as a quick fix remedy. (Bernarud, Cohen-Scali, Guichard, 2007)and Counseling psychology textbooks commonly referenced do not exist in the French language. (Bernarud, Cohen-Scali, Guichard, 2007) Little has been published on psychotherapy with Franco Americans. (McGoldrick, Giordano, Pearce, 2005) The increasing federal support for French bilingual education programs and dissemination of Franco oriented publications point to the need for the study of Franco American culture. This study can greatly enrich the cross cultural experience of the counselor and client as well as foster renewed self awareness and pride. (Hagel, 1978) The French have a long history of self help. Personal problems were considered too intimate to share with a therapist ââ¬Ëstrangerââ¬â¢. Working the problem out on oneââ¬â¢s own or tolerating it is still a common ethic. Franco Americans are tentative in therapy and interventions may take time. The more pragmatic a therapists advice is, the more likely the client will return. Given the familyââ¬â¢s apprehension and resistance, the therapistââ¬â¢s ability to establish rapport is paramount. Franco Americans have traditionally led private lives, characterized by persistence, ââ¬Å"a spirit of independence and resourcefulnessâ⬠(McGoldrick, Giordano, Pearce, 2005) The most common defense mechanisms are denial, displacement, sublimination and rationalization. They may have a tendency to scapegoat, assume the martyr. the therapist may begin ââ¬Ëintensive brief therapyââ¬â¢ only by the third or fourth session when the qualities of ââ¬Ësurvivanceââ¬â¢ persistence, endurance and tenacity have been invested in the therapeutic bond. Crisis brings a need for practical behavioral solutions and A cognitive behavioral approach tends to be effective. (McGoldrick, Giordano, Pearce, 2005) Most French ancestors rarely wish to discuss their ethnicity in treatment, according to mcgoldrick,et al. (2005). And reject an early emphasis on ethnicity in family therapy. However, if the therapist refuses to acknowledge the significance of racism or ethnicity in treatment, the alliance between therapist and client will breakdown. The willingness to discuss racial matters is of central importance in creating a therapeutic alliance. (Sue, et al., 2007) it is often pointed out that when clinician and client differ from one another along racial lines, the relationship may serve as a microcosm for troubled race relations in the us. (Sue, et al., 2007) often unintentional micro aggressions occur that pose the biggest challenge to the majority of white mental health professionals that have not developed their own white identity and are unintentional an unconscious in expressing their bias. Cultural competence requires racial self-awareness. (Sue, et al., 2007) As a result of having litt le or no awareness of their ethnic history, Franco Americans ââ¬Ëmake family sized stories into group sized storiesâ⬠an over generalizing that takes away from their history and cultural identity. (Langellier, 2009) There is a correlation between cultural pride and success, With traditional institutions ââ¬â such as the church, workplace and family ââ¬â that passed along cultural knowledge from generation to generation losing influence, integrating studies of Franco-American cultures, would be beneficial because ââ¬Å"having a strong sense of who you are and where you come from means youââ¬â¢re more likely to be successful,â⬠(Long, 2012) Being cognizant of white racial identity development to identify racial micro aggressions as nearly all interracial encounters are prone. (Sue, et al., 2007) Bibliography Bernaud, J., Cohen-Scali, V., Guichard, J. (2007, January). Counseling Psychology in France: A Paradoxical Situation.Applied Psychology,56(1), 131-151. doi:10.1111/j.1464-0597.2007.00281.x Doughty, A. G. (1922).The Acadian Exiles, A Chronicle of the Land of Evangeline(Vol. 9, pp. 1-161). Toronto, Canada: Glasgow, Brook Company. Hagel, P. L. (1978, April). Resources for the Teaching of Franco-American Culture.The Modern Language Journal,62(4), 182-186. doi:10.2307/324353 Hanna, F. J., Talley, W. B., Guindon, M. H. (Fall 2000). The Power of Perception: Toward a Model of Cultural Oppression and Liberation.Journal of Counseling Development,78(4), 430-439. doi:10.1002/j.1556-6676.2000.tb01926.x Langellier, K. M. (2009, May 22). Performing family stories, forming cultural identity: Franco American Memere stories. Communication Studies,53(1), 56-73. doi:10.1080/10510970209388574 Long, R. (2012, September 25). Franco-American Mainers lag rest of state in earnings, education, new analysis shows.Bangor Daily News. Retrieved from http://bangordailynews.com/2012/09/25/news/state/franco-american-mainers-lag-rest-of-state-in-earnings-education-new-analysis-shows/ McGoldrick, M., Giordano, J., Pearce, J. K. (Eds.). (2005).Ethnicity and family therapy(3rd ed., pp. 545-553). New York, NY: The Guilford Press. Sue, D. W., Capodilupo, C. M., Torino, G. C., Bucceri, J. M., Holder, A. B., Nadal, K. L., Esquilin, M. (May-June 2007). Racial Microaggressions in Everyday Life: Implications for Clinical Practice.American Psychologist,62(4), 271-284. doi:10.1037/0003-066X.62.4.271 Figure 1: https://journals.lib.unb.ca/index.php/Acadiensis/article/view/18761/20563
Wednesday, November 13, 2019
Love Vs. Passion In Madame Bovary by Gustave Bovary Essay -- essays re
In an ideal world, like the one Emma Bovary yearns for in the book Madame Bovary, romantic relationships are based on the principle that the two participants are madly in love with each other. But in the world Gustave Flaubert paints in his book, as in the real world, passion and personal gain are the only reasons people enter into a relationship. Ã Ã Ã Ã Ã Ã Ã Ã Ã Ã Before meeting Emma, Charles Bovary weds a much older woman. He “had seen in marriage the advent of an easier life, thinking he would be more free to do as he liked with himself and his money.';(p. 7) But he also laments that “his wife was master; he had to say this and not say that in company, to fast every Friday, dress as she liked, harass at her bidding those patients who did not pay.';(p. 7) These are clearly not the signs of a loving relationship; indeed, Charles and Madame Dubuc treat marriage as a chore or formality, and not a pleasure. Ã Ã Ã Ã Ã When Charles takes his second wife, Emma, love is, once again, not involved. He muses that her father, “old Rouault was rich, and she!-so beautiful!';(p.15) He knows he will be marrying into a wealthy family, and he will be obtaining a “trophy wife.'; As for Emma’s part in the marriage, she has no say whatsoever. She is given to Charles by her father in exchange for a dowry. So, before she is even married, she is already treated like chattel by the me...
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