Information Technology System Australian Online Apparel

Question: Describe about the Information Technology System for Australian Online Apparel. Answer: 1. Background of THE ICONIC THE ICONIC is an Australian online apparel store that deals in fashion and sportswear retailing since 2011[1]. The online store consists of more than 50000 items of 700 different brands. It has grown to become one of the most popular online fashion sites with brands ranging from Australian Camilla and Marc to International brands like Levis, Nike, Adidas, and Calvin Klein. The stock warehouse of THE ICONIC is located in Sydney of Australia[2]. The site is managed under Patrick Schmidt (as CEO) and one of the founders Adam Jacobs (as Managing Director). 2. Service Delivery features of THE ICONIC THE ICONIC provides the following delivery services to its customers: 3 hour delivery service within Sydney Same day delivery in major metropolitan areas Free of charge overnight delivery service around New Zealand and Australia and with option like 100 day free returns 3. Role of Delivery Technologies and Tools THE ICONIC has been using technological advancement for improving their operations and providing better services to the customers. The tools and technologies that are being used for improving the service deliverance of the organization are contact centers, web applications, Smartphone applications, CRM system, and social media. a) The contact centers have been established by the company that provides customers with assistance for the product details or process their request and complaints. The voice processing is useful for talking with customers and providing support to the customers. The customers could call on the companys toll line and get information about any products. b) The web application of the company has helped the customers in providing self service using online web application. The customers can access the site whenever they want and can maintain the control over their data. It provides 24/7 accessibility of services. c) The Smartphone application has further improved the accessibility and ease of operations for the customers of THE ICONIC. Smartphone app can be accessed using the phone and internet access. Hence it has made it possible for customers to access the products and services of the organization. d) THE ICONIC has been using the CRM system for incorporating the database and software technology and for managing and identifying the needs of customers. The CRM system would help in managing the information about the customers and easily accessing them at required times[3]. The technological development and evolution has made it evitable for rapid storage and processing of the information and data. Hence it has resulted in overall improving of the productivity of the organization. e) Social media provides the platform for getting feedbacks from the customers end and for developing strategies for meeting the customers satisfaction[4]. THE ICONIC works on the theory of Technology+ Customer focus= Superior Customer Service. Hence, social media has provided the chance for gathering the critics from the customers. f) THE ICONIC has planned to introduce drone delivery system for easing the process of delivery and providing faster services to the customers. However, only the proposal has been passed and the technology is yet to be implemented in delivery system. Bibliography 'Clothes Online | Shoes Online | THE ICONIC' (Theiconic.com.au, 2016) https://www.theiconic.com.au/ accessed 2 December 2016 'Decoding The New Consumer Mind: How And Why We Shop And Buy' (2014) 52 Choice Reviews Online Huang Z and Benyoucef M, 'From E-Commerce To Social Commerce: A Close Look At Design Features' (2013) 12 Electronic Commerce Research and Applications Kourouthanassis P and Giaglis G, 'Introduction To The Special Issue Mobile Commerce: The Past, Present, And Future Of Mobile Commerce Research' (2012) 16 International Journal of Electronic Commerce